Top 5 Beauty Retail Apps on Unified Platform in Nigeria Q3 2022

In the third quarter of 2022, the top 5 beauty retail applications in Nigeria displayed varied performance metrics on a unified platform, encompassing both iOS and Android data. Here are the key insights:

Fragrances.com.ng saw fluctuating weekly downloads, with a peak of 307 downloads in the week of August 22. The app's downloads ranged from 133 to 307 weekly, showing an overall inconsistent trend throughout the quarter.

Cheap Makeup for Women experienced a more stable download rate, with weekly downloads peaking at 212 during the week of August 22. The application maintained a range between 50 and 212 downloads per week.

Purplle Online Beauty Shopping had a varied performance in terms of downloads, with a significant drop to zero in the week of September 19. The highest downloads were recorded at 152 in the week of July 11. Active users for the app showed a more consistent trend, peaking at 407 in the week of August 8, before gradually declining to 297 by the end of the quarter.

HKMall - Shopping Platform demonstrated a notable peak in downloads, reaching 350 in the week of July 11. However, the downloads plummeted to just 6 by the week of July 25, indicating a sharp decline.

Boutique Skin Envie showed a strong initial performance with downloads increasing substantially from 54 in the week of September 12 to 497 by September 19. The app maintained this high download rate with 476 in the final week of the quarter.

These insights are derived from Sensor Tower data, providing a comprehensive look at the performance trends of these top beauty retail apps. For more detailed analytics and insights, visit Sensor Tower.